AI Insights · Timothy · January 2021
Q4 2020 Analysis of Top Match 3 Games in Brazil: Sensor Tower Data Insights
Sensor Tower's latest data reveals the performance trends for the top 5 Match 3 games in Brazil during Q4 2020. The analysis provides insights into downloads, revenue, and active users.
As the year 2020 came to a close, the Match 3 gaming category continued to entertain and engage users in Brazil. Sensor Tower's comprehensive data provides a look into how these games performed in the final quarter of the year.
Puppy Town - Merge & Win saw a steady decrease in downloads from 250K in early October to 112K by the end of December. The weekly active users followed a similar downward trend, peaking at 720K in late November and falling to 370K by the year's end.
Gardenscapes, on the other hand, had a fluctuating quarter in terms of revenue, starting at nearly 100K USD in late September and peaking at 161K USD in early December. Downloads for the game also saw a peak of 274K in November, with a slight increase to 272K at the close of December. The active users remained relatively stable, averaging around 1.7M throughout the quarter.
Project Makeover launched in late October and quickly gained traction with no revenue reported in early November, but a notable increase to 36K USD by the end of December. Downloads surged from 350K in mid-November to an impressive 460K towards the end of December. The weekly active users mirrored this growth, starting at 158K and skyrocketing to over 532K in the same period.
Candy Crush Saga continued to show its enduring popularity with revenues starting at 76K USD and climbing to 121K USD by the year's end. Its downloads experienced a significant boost from 139K in mid-October to 203K at the end of December. The game's active users showed a healthy increase from 1.5M to over 1.56M during the quarter.
Lastly, Tile Connect - Matching Games also displayed an interesting pattern. While starting with minimal revenue in September, it jumped to 643 USD in early December before settling at 125 USD by the end of the month. Downloads for the game had a remarkable climb from 33K to 368K, and the weekly active users followed suit, increasing from 45K to an impressive 533K.
For more in-depth insights and detailed analytics on these Match 3 games and others in the mobile app market, Sensor Tower's platform remains a valuable resource for industry analysis and competitive benchmarking.
